Betfair Moves Into Horse Racing

It seems that the sun is definitely shining these days for the people behind the scenes at Betfair. After receiving some extensively glowing praise in Venture Beat this past week, the heightened recognition is only going to serve this business devoted to online casinos and gambling I the long run.

No ones loves free positive publicity quite like the online casino operators do, that is for sure. It seems that the casino and betting exchange company based out of the United Kingdom has decided to make a move into the world of American horse racing. Horse racing in the United States has proven to be a highly profitable industry for casino companies to branch out into and this should prove just as true for the clever people from Betfair.

The company has managed to carefully and successfully skirt the legal limitations set up for online casinos and other betting enterprises within the United States thanks to certain carve-outs that are in place. Many people are perplexed by how this all works and claim that there is a bit of discrimination when it comes to allowing online betting for horse racing but then bringing down the hammer when it comes to other forms of casino gaming.

Nonetheless, this moves puts Betfair into an undeniable fortunate and lucrative position especially since it also recently acquired the American TG Games Network based in Los Angeles for a solid $50 million. Beyond this, Venture Beat also reported that Betfair has plans to develop a social networking site based on the TVG website to increase awareness of horse racing betting across the nation.

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